1976 San Antonio Thunder Marketing Poster (Image credit: Don Batie personal collection)
San Antonio Thunder began their second and final NASL season in 1976 with a refreshed business strategy and roster. Though results improved over a poor 1975 season, the club fell short of a playoff spot, and owner Ward Lay moved the team to Hawaii after season's end. A mirage replacement team was announced early the next year, only to vanish a week later. High-level professional soccer did not return to San Antonio for 36 years.
1976 San Antonio Thunder Season Storylines
Preseason
Alamo Stadium in 1976 Thunder action (Image credit: Don Batie personal collection)
1976 Thunder jersey early mockup (Image credit: Don Batie personal collection)
Regular Season
1976 San Antonio Thunder team photo (Image credit: Don Batie personal collection)
Eusebio receiving Cup at 1976 NASL Championship (Image credit: NASLJerseys.com)
Batie remembered that Eusebio made an ugly tackle from behind in front of the Thunder bench. He then told him in a low voice "Eusebio, I'm disappointed in you." He looked at Batie and walked away with his head down, but after a few minutes Batie said he forgot about the incident. Then 30 minutes or so after the game Eusebio ran up to Batie at full speed, causing him to wonder if he was about to get decked. Eusebio stopped in front of Batie and said 'Coach, forgive me....forgive me. I am sorry. This is not how I am as a player.' Batie said he told him to forget it and they parted ways on friendly terms, noting "He surprised me that he played that very humble role."
The Texas Challenge Cup was a Consolation Prize
After losing the Texas Challenge Cup to the Dallas Tornado the previous year, the Thunder's win over Dallas in the penultimate match of the year brought the trophy to San Antonio. Goal differential in their two games finished even, so the tiebreaker was a strange statistic that measured how many times each team managed to work the ball into the penalty box.
Texas Challenge Cup (Image credit: Thunder KICK Magazine program)
Off the Field
The End of a Brief Stay for Professional Soccer
Promotional Thunder VW Bug (Image credit: Thunder KICK Magazine game program)
After the season ended, it became clear that the team could leave San Antonio. The end became a reality when the club formalized a move to Hawaii in November. The first clear public warning sign of trouble came late in the season when the club lost the school district bid for marketing and sale of concessions at Alamo Stadium. As a result, club beverage sponsors lost the ability to sell their products in the stadium. Lay and Smith had numerous meetings with the school board but were unable to come to a resolution of the differences.
Lack of Business and Government Support Doomed the Thunder
A more significant issue was that Lay was unwilling to continue without local financial assistance. Poor attendance and lack of business and government support meant Lay lost over $600,000 throughout the two seasons. He said he was willing to sell 50% ownership in the club for $500,000 to continue for a third season in San Antonio.
Lay was candid about the need for local support and stated that he had a $2 million offer on the table from Hawaii investors that would allow him to keep a 50% stake in the team. He commented in the San Antonio Express, "Frankly, I can't do it without local investors and involvement from the business community. We have gotten practically no advertising help or sponsorship in the last two years."
A group of local physicians who expressed serious investment interest could not come close to raising the funds Lay was seeking to save the Thunder. In the Express, Lay talked about the reasons. "I think the investors I talked with had good intentions and wanted to keep soccer in San Antonio. They didn't realize how much a first-class organization would cost. I didn't want to run a professional franchise on a second-class level, and they realized this. It just wasn't fair to the fans or investors."
With no local investors forthcoming, Lay announced on October 9 that he would ask the NASL to move to Honolulu. The league formally announced the relocation to Hawaii for the 1977 season a little over a month later.
Hopes for a Replacement Team Crushed
Announcement of the new San Antonio NASL Team (Image credit: San Antonio Express 1/13/77-Sourced from Newspapers.com 6/24/20)
A brief flurry of activity in 1977 raised hopes that a relocated franchise would replace the Thunder in San Antonio. A group of physicians, presumably the same consortium who were negotiating with Lay, purchased the Philadelphia franchise. A public announcement of the new team, the San Antonio Atoms, was held on January 12. A week later, the franchise rights were terminated as financing fell through. The investor group's legal counsel Mike Hernandez discussed the reason for the collapse in the Express. "Some commitments were made by local banks to this group, and apparently those commitments weren't firmed up. Maybe it was a misunderstanding; I don't know. The money supposedly was there; then it wasn't." Despite participating in the 1977 NASL draft and acquiring their first players in a draft-day trade, the Atoms never saw the field.
Success Finally Arrived Two Cities Later
Team Hawaii lasted one season before moving to Tulsa for the 1978 season. The local Honolulu investment Ward Lay expected never materialized, and attendance and financial losses were like their time in San Antonio. In Tulsa, the club finally enjoyed the success that had eluded the franchise previously. The Roughnecks won the 1983 NASL Championship and were one of a few final clubs in existence when the league folded at the end of the 1984 season. The club did have their share of financial struggles too. The article below describes how they almost folded shortly after the title win, revealing many of the same challenges in Tulsa the franchise suffered at both previous stops.
Would a San Antonio Thunder Third Season Have Made a Difference?
San Antonio FC 2017 Charity Auction Thunder replica jersey (Jose Escalante)
Ward Lay passed away in 2011 after a long bout with cancer. Batie, who remained close friends with Lay through the years, told me that he was the last non-family member to visit him before his death. He told me that they reminisced about the 1976 season during this visit. Lay ruefully commented about the "one more point" the Thunder needed to make the playoffs. Lay had initially made a three-year commitment to San Antonio when he first acquired the franchise. Batie inferred from this last conversation that Lay would have stayed if they had secured that single point.
Would this have made a difference to long term success? Probably not. The basketball Spurs were the 500-pound gorilla in the room, trying to establish themselves in the community. Both the World Football League team that lasted one season and the Thunder suffered from the lack of local investment dollars available for sports at that time. Lay expressed his frustration often with poor local business support for the San Antonio Thunder. The best evidence of his view of this apathy was a comment he made near the franchise end to the beat writer for the Express.
"When we got the franchise, everyone said San Antonio would be another Portland, Seattle, or San Jose (successful NASL teams). I thought so myself. [Now] I sometimes wonder if we wouldn't draw this many (3-4,000) in a town of 50,000 like Stillwater, Oklahoma."
San Antonio wasn't the only city that wasn't ready for soccer at the time. Constant franchise instability over the entirety of the NASL tormented league officials and its fans, especially after Pele retired in 1977.
The next time professional soccer returned to San Antonio was when the San Antonio Scorpions began to play in 2012, ironically as part of a rejuvenated version of the NASL brand.
1976 San Antonio Thunder Statistics:
Harry Hood led the Thunder with ten goals, despite not arriving from Scotland until the fifth game of the season. He did not score until June 4 and netted ten times in the final 17 matches. Hood also led the team with seven assists, one more than Victor Kodelja. Bobby Moore was the team leader in minutes and was the only one to play in every match. Unlike the 1975 season, San Antonio outshot and outscored opponents in 1976. The Thunder Most Valuable Player was Harry Hood, and Moore named to the NASL Best XI.
Thunder 1976 Statistics (Image credit: SA Express 8/18/76-Sourced from Newspapers.com 6/14/20)
San Antonio Thunder 1976 season (home team listed first)
Total record: 12-12 Home: 7-5 Away: 5-7
April 14: Thunder-2 St. Louis Stars-1 SA: Derek Currie (2) STL: Own Goal (Peter Mannos) ATT: 5,304
April 17: San Diego Jaws-1 Thunder-0 (OT) SD: Stan Smith ATT: 5,261
April 24: Dallas Tornado-1 Thunder-0 DAL: Jim Ryan ATT: 11,892
May 1: Thunder-2 Minnesota Kicks-1 SA: Victor Kodelja, Eddie Thomson MN: Ron Futcher ATT: 4,717
May 8: Thunder-3 Los Angeles Aztecs-2 (OT/3-2 Penalties) SA: Neil Martin (2) LA: Bob McAlinden (2) ATT: 5,520
May 15: Thunder-2 Washington Diplomats-3 SA: Eddie Thomson, Bobby Moore WA: Own Goal (Unknown), Paul Cannell, Leroy DeLeon ATT: 5,138
May 19: Portland Timbers-1 Thunder-0 PORT: Tony Betts ATT: 19,223
June 4: Thunder-1 Toronto Metros Croatia-2 SA: Harry Hood TOR: Ivair Ferreira, Eusebio ATT: 6,789
June 6: San Jose Earthquakes-0 Thunder-3 SA: Neil Martin, Harry Hood, Dan Counce ATT: 17,180
June 10: Miami Toros-0 Thunder-1 SA: Bob McNab ATT: 1,300
June 12: Tampa Bay Rowdies-1 Thunder-0 (OT/5-4 Penalties) ATT: 11.158
June 19: Thunder-6 Vancouver Whitecaps-1 SA: Dan Counce (3), Harry Hood, Eddie Thomson, Jose Berico VAN: Tony Ord ATT: 4,418
June 26: Thunder-2 Chicago Sting-1 (OT/4-3 Penalties) SA: Harry Hood CHI: Clive Griffiths RC: SA: CJ Carenza ATT: 4,531
June 30: Hartford Bicentennials-1 Thunder-2 (OT/3-2 Penalties) HART: Allan Foggon SA: Victor Kodelja ATT: 1,634
July 3: Los Angeles Aztecs-1 Thunder-2 SA: Harry Hood (2) LA: Bob McAlinden ATT:8,313
July 7: Minnesota Kicks-3 Thunder-1 MN: Ron Futcher (2), Allan Willey SA: Neil Martin, ATT: 14,499
July 12: Thunder-1 Seattle Sounders-2 (OT) SA: Harry Hood SEA: Jim Robertson, David Butler ATT: 4,133
July 15: Vancouver Whitecaps-3 Thunder-0 VAN: Tony Ord (2), Billy Woof ATT: 9,105
July 17: Seattle Sounders-1 Thunder-0 SEA: Geoff Hurst ATT: 25,637
July 23: Thunder-0 Portland Timbers-1 PORT: Malcolm Smith ATT: 5,163
July 24: St. Louis Stars-0 Thunder-3 SA: Victor Kodelja (2), Dan Counce ATT: 5,414
July 31: Thunder-2 San Diego Jaws-3 SA: Dan Counce, Harry Hood SD: Art Welch (2), Doug Wark ATT: 4,500 (Est.)
August 7: Thunder-3 Dallas Tornado-2 SA: Jose Berico (2), Harry Hood DAL: Kevin Kewley, Bob Hope ATT: 3,164
August 13: Thunder-2 San Jose Earthquakes-0 SA: Neil Martin, Harry Hood ATT: 4,147
1976 Thunder Roster
1 |
G |
5' 11" |
170 |
19 |
1767 |
0 |
0 |
0 |
Scotland |
|
1 |
G |
5' 11" |
170 |
6 |
458 |
0 |
0 |
0 |
USA |
|
2 |
D |
5' 7" |
150 |
12 |
|
1 |
0 |
2 |
England |
|
3 |
M |
5' 11" |
168 |
18 |
1609 |
0 |
3 |
3 |
Scotland |
|
4 |
D |
6' 6" |
200 |
- |
- |
- |
- |
- |
Argentina |
|
4 |
D |
5' 9" |
155 |
21 |
1650 |
0 |
1 |
1 |
Brazil |
|
5 |
M |
5' 11" |
165 |
19 |
1533 |
3 |
1 |
7 |
Scotland |
|
6 |
D |
6' 0" |
183 |
24 |
2110 |
1 |
0 |
2 |
England |
|
7 |
F |
5' 9" |
160 |
19 |
1465 |
4 |
6 |
14 |
Italy/Canada |
|
8 |
M |
5' 10" |
165 |
0 |
|
0 |
0 |
0 |
Brazil |
|
9 |
D |
6' 2" |
185 |
19 |
1132 |
0 |
0 |
0 |
USA |
|
10 |
D |
5' 10" |
159 |
15 |
1138 |
3 |
1 |
7 |
Brazil |
|
11 |
F |
5' 9" |
135 |
3 |
|
2 |
0 |
4 |
Scotland |
|
11 |
D |
|
|
3 |
270 |
0 |
0 |
0 |
Uruguay |
|
12 |
M |
6' 1" |
165 |
9 |
736 |
0 |
0 |
0 |
Scotland |
|
12 |
F |
5' 5" |
145 |
5 |
|
0 |
1 |
1 |
Brazil |
|
13 |
D |
5' 6" |
151 |
2 |
|
0 |
0 |
0 |
Uruguay |
|
13 |
M |
5' 9" |
165 |
5 |
179 |
0 |
0 |
0 |
USA |
|
14 |
F |
5' 10" |
155 |
1 |
|
0 |
0 |
0 |
Scotland |
|
15 |
D |
5' 9" |
155 |
2 |
|
0 |
0 |
0 |
USA |
|
16 |
F |
5' 7" |
152 |
21 |
1601 |
0 |
4 |
4 |
Scotland |
|
17 |
F |
5' 11" |
179 |
20 |
1374 |
6 |
1 |
13 |
USA |
|
18 |
D |
5' 8" |
155 |
19 |
1660 |
0 |
0 |
0 |
USA |
|
19 |
F |
5' 11" |
160 |
19 |
1654 |
5 |
3 |
13 |
Scotland |
|
20 |
M |
5' 8" |
165 |
1 |
|
0 |
0 |
0 |
USA |
|
21 |
F |
5' 8" |
150 |
- |
- |
- |
- |
- |
USA |
|
21 |
F |
5' 9" |
165 |
20 |
1821 |
10 |
7 |
27 |
Scotland |
|
22 |
F |
5 '9" |
155 |
- |
- |
- |
- |
- |
Scotland |
Roster courtesy of NASLJerseys.com
Sources for this article include: (1) San Antonio Light newspaper archives (sourced online from Genealogy.com) (2) San Antonio Express newspaper archives (sourced online from Newspapers.com) (3) Excellent reference material and photos courtesy of Dave Morrison at www.nasljerseys.com (4) Don Batie personal collection
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